NME Contents

This contents page is very structured and each article has been divided into its own box, size dependant on the importance of the article. The principal of thirds lines follow the lines of the structure and you can clearly see the page has been divided into three vertically. This has the effect of showing us which of the articles are the main focuses and the most important, as the centre of the magazine is where the eye is drawn to the key articles are included here with the minor articles either side. Within the primary optical area we can see the main article headline along with its page number and part of the picture; this is so to create interest and also makes the reader want to follow the article on. The hotspots include other key ideas which in this case are four other minor articles so that attention is also given to several other parts of the magazine. The route of the eye first follows through the masthead of this page and then date then trough almost every article so when the reader is scanning the page they will have a clear idea of what is in the magazine.
A majority of the article titles are quotes from the actual article/the band or artist being interviewed. This creates interest as not only does it give the reader an insight into the article/interview and make you want to know what was being said but also it is an alternative take on a typical headline so therefore creating interest.
The colour scheme is minimal with the background being white and the text black, the only colour coming from the images themselves. This connotates the image that this magazine focuses solely on the music and the artists themselves rather than the aesthetics, so therefore seems a music magazine for serious music lovers and a true keen interest.