Route of the eye; Along the route of the eye the masthead, minor article titles, image and main article headline have been placed. The masthead and article headlines have been placed within these key areas to create interest with the reader, making them want to read on. At a glance you quickly see all the key elements placed to appeal to the target audience. In the primary optical area the masthead has been placed and as this is the first part of the cover to be seen the magazine will be quickly identified. Within the terminal area more band names have been placed so the reader will be drawn into the magazine further and want to read on. Unconventionally it has been chosen to put text into the dead areas, however as it is relevant to the image and this text is kept above the two panthers it makes that part of the image stand out more and so in this case using the dead areas is beneficial. The coverlines and masthead are kept very ordered and are placed around the edge of the cover so the main focus - the image and the main coverline - are kept as the only focus in the centre. In the hotspot areas the masthead, minr coverlines, and the images of the two panthers are included. The masthead is included as it identifies the magazine for the reader, the minor coverlines are placed here to give an outline of key elements within the magazine and the two panthers are used in the hotspot areas as they are made to stand out and add an edgier feel to the magazine.
Image; Only one image is used on this cover which gives the magazine a main focus and also keeps the cover more organised and uncluttered. The image used has a plain dull coloured background which therefore makes the colours of the cover lines stand out to the reader at first glance. In the image the main colour is jet black contrasting that of the background and standing out. The image mainly focuses on the two panthers giving the magazine a more edgier feel therefore appealing to a wider audience. The image is of Lily Allen who is seen in just shorts, tights and heels, this connotates the image of style so appealing to the fashion concious audience however also puts across the idea that 'sex sells' as she is wearing little clothing. The image is a long shot so we can see the entire of the model and also the two panthers, this is so that we can see the costume and poses. The composition of this shot coordinates with the rule of thirds as we can see Lily Allen in the centre with a panther either side of her so fitting with the lines and spaces of the principle of thirds. This means that as the reader glances at the page their eye will immediately be drawn to each aspect so creating interest.
Colour Scheme; As the image uses a minimal amount of colour - mainly black - the colour scheme has been worked and modelled around the masthead. As the masthead for 'Q' is quite large and takes up the majority of the primary optical area the colour is immediately taken into account by the reader. As the colour is red this has also been used for key words within the cover lines such as 'EXCLUSIVE' this makes the important words stand out drawing the eye in and creating interest. The second colour used is blue which like the red is bright and stands out against the plain background, blue contrasts the red however as is not considered to necessarily match and coordinate with red, however, used sparingly this colour scheme makes the cover lines pop and stand out.
Fonts; All the cover lines on this magazine are written in block capitals giving the magazine a more aggressive insistent manor fitting with the image used. This is so that all stand out to the reader, the key words such as 'Wicked' and 'Exclusive' are written in a larger font to the rest of the cover line making them more noticeable to the reader. Although the layout of this cover is ordered the different sized and different fonts used give it a more cluttered informal look relating to the target audience. The fonts used are simple and easy to read again giving an informal vibe and appealing to the reader immediately as the content is identified at just a glance. There is a mixture of serif and sans serif fonts used, the masthead is written in serif font giving a more sophisticated look, majority of the smaller words or phrases are written in sans serif font as at smaller sizes this is easier to read.
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